Beauty Club By Eduardo Sánchez
Where listening becomes transformation
Over 15 years of international experience in hair, color, nails, and barbering. We listen to your wishes and protect your hair health with gradual transformations — no shortcuts. Free hair diagnosis.
We listen before we cut
Every transformation starts with a conversation. We understand your motivations, your desires, and your concerns. We don't just change your look: we build trust.
Hair health first
We reject the instant transformations that damage hair. We work step by step, session by session, so that every change is real and lasting.
Color correction experts
If your color isn't what you wanted, visit us. We fix other salons' work with patience, technique, and care. Highlights without bleach — tint only.
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Professional products
The same premium products we use in our salon. Delivery B./3 in Panama City. Gift cards available: $25, $50, and $100.
Our founder
Eduardo Sánchez
Born in a city in Córdoba, Argentina, Eduardo brings over 15 years of international experience to Panama. He first trained in Córdoba and worked for several years with major brands. He later moved to Buenos Aires, where he continued his career in TV productions (Pol Ka Productions alongside Romina Gaetani and Luisana Lopilato), theater (the opera "Tosca" and the musical "Rent"), and runway work (Roberto Giordano shows). Former L'Oréal representative in Mexico and stylist for the Miss Panama 2012 gala. His philosophy is simple: listen before you cut.
"You need to talk, to understand the motivations, the desires, the fears. You always need to listen to the client and understand her state of mind, her questions, her concerns."
Beauty Club is more than a salon: it's a family. Viviana, Eduardo's sister, is the fundamental pillar as administrator. Alejandro, his brother, provides technical support. With a team of over 15 professionals, each one is part of this community where clients become family.
Trajectory
Córdoba (Argentina) — early training and several years of professional experience with major brands.
Pol Ka Productions (Buenos Aires) — hair & makeup on "Los Secretos de Papá" with Romina Gaetani and Luisana Lopilato.
Musical "Rent" and opera "Tosca" at Teatro General San Martín in Buenos Aires.
Runway hairstyling for Roberto Giordano fashion shows.
L'Oréal representative in Mexico City.
Stylist for the Miss Panama 2012 gala (Amy Tovar).
Covers & editorials: Lobby, Siete, Mujer, Area, Ellas. Aliss Panama catalog.
COLOR PARADISE (Redken/L'Oréal, 2023) — 470 stylists from 12 countries, Grand Hyatt Bogotá.
Z.one Concept 25th Anniversary in Ibiza — Guinness World Record.
Selected as 1 of 4 artists worldwide for the L'Oréal DIACOLOR launch (2024).
Styled Anyoli Abrego for Skechers Latin America campaign.
Notable clients styled
Glenda Umaña (CNN), Claudia Palacios (CNN), Romina Gaetani, Luisana Lopilato, Amy Tovar (Miss Panama), Irene Nuñez, Anyoli Abrego, DJ Vane, Brithany Ryce, Lolas Rockeras, and more.
Our services
Everything under one roof
From color and cuts to nails, barbering, and makeup. Every service starts with listening to your wishes.
Color & Highlights
Balayage, babylights, highlighted brunette, gray coverage, fantasy color. Color corrections. Olaplex protection in every process.
Haircut
Personalized image consulting for your hair type and lifestyle. Choose from bob, pixie, butterfly cut, layers, curtain bangs, or your own unique style. Eduardo, César, Humberto, and Blanca.
Hair treatments
• SarahK organic hair straightening treatments, 100% formaldehyde-free, suitable for pregnant women. • Fusio Dose by Kérastase. • Absolut Repair Molecular by L'Oréal.
Nails
Semi-permanent, Polygel, acrylics, rubber gel. Freehand designs and custom nail art with Genesis and Massiel.
Barbershop
Adult haircuts and beard trims, and children's haircuts, with Katte.
Brows & Lashes
Eyebrow threading and waxing. Individual eyelash extensions with Blanca.
Makeup
Professional, editorial, smokey eyes, brides. With César, Humberto and Blanca.
Hair diagnosis
FREE evaluation with our Kelly Hair Technique: dermatitis, dandruff, seborrhea, dryness, density. No appointment necessary. L'Oréal Scalp Advanced Technology.
Styling
Blowouts, Waves, Straightening, Updos, Braids. Eduardo, César, Humberto and Blanca.
"Those instant transformations we often see on social media often damage your hair health. It's better to go step by step."
— Eduardo Sánchez
Salon philosophy: gradual transformations, never instant. Every session protects your hair.
Our team
A family of professionals
Over 15 internationally certified specialists. Each one brings their unique talent to this family.
Eduardo Sánchez
Founder · Color · Styling · Color correction
Viviana
Administration · Reception · Salon's fundamental pillar
+ Luz, Ángel, Luis, Saray, Pazi, Dayana, Gabriela, Jennifer, Edmir, Carlos, and more professionals are ready for you.
Specialized treatments
Transformation with hair health
All our straightening treatments are 100% formaldehyde-free. Safe for expecting mothers and girls. Gradual transformations, not instant ones.
Taninoplastia SarahK
Organic straightening with almond oil, myrrh, and arginine. Vegan, La Vie en Rose. Long-lasting results without damaging the hair fiber.
YBERA Discovery
Green apple stem cells. Lasts 3-6 months. Named by Vogue Mexico as one of the world's 5 best straightening treatments.
Fusio Dose Kérastase
Personalized concentrated treatment. Instant repair, hydration, and shine with premium Kérastase technology.
Absolut Repair Molecular
L'Oréal Professionnel. Molecular reconstruction that repairs hair fiber by fiber. The most advanced science.
Hair diagnosis
FREE professional evaluation with Kelly. Detection of dermatitis, dandruff, seborrhea, dryness, and density. Personalized solution with Scalp Advanced.
Hair extensions
Tape-in extensions with natural Barcelo Hair. Professional application by Luis. Volume and length without damage.
100% Formaldehyde-free — Safe for expecting mothers & girls
All our straightening treatments (YBERA, SarahK, Terra Coco) are 100% formaldehyde-free. Every bleaching includes Olaplex or PlexForte protection. Your health is non-negotiable.
Why choose us
What makes us different
Color correction experts
If your color isn't what you wanted, visit us. We fix other salons' work with patience, technique, and care. Documented success cases with complex color corrections.
Gradual transformations
The instant transformations on social media often damage hair. We work step by step, session by session, so every change is real and lasting.
Highlights without bleach
Highlights using only tint on virgin hair, touch-ups every 4-6 months. Protects your hair health AND your budget. A technique few salons master.
Clients from around the world
We welcome clients from Israel, France, Norway, Brazil, Germany, Spain, and the United States. We speak English and Spanish. Accessible prices for international visitors.
10-15+ year relationships
Our most loyal clients have been with us for 10 to 15 years. "We no longer need words to communicate. I read her mind." — Eduardo about Massiel, 14+ years together.
Trusted premium brands
Kérastase, L'Oréal Pro, Moroccanoil, Olaplex, Redken, YBERA, Alfaparf, Wella, Kiara Sky. Eduardo was selected for the worldwide DIACOLOR launch.
What our clients say
Real stories, real trust
"We no longer need words to communicate. I read her mind. 14 years together and she's still the only person I trust with my hair. — Client for 14+ years"
Massiel Pinzón
"The only person I've ever trusted with my crazy ideas. He gave me my first short cut and knocked it out of the park designing this cut especially for my hair type. — Exclusive client for 10+ years"
Estefi Varela
"I don't think I've ever liked my hair color this much. I came in for root coverage and Eduardo recommended a balayage in blonde tones with gray coverage. — Balayage + gray coverage transformation"
Fernanda
"I recommend Kérastase with my eyes closed. I order the products via WhatsApp through @BeautyClubByEduardo. They deliver to my door. — Model & influencer · Skechers LATAM campaign"
Anyoli Abrego
"We welcome clients from Israel, France, Norway, Brazil, Germany, and Spain who return every year for touch-ups. Hair has no borders. — From over 10 countries"
International clients
"When something goes wrong at another salon, we step in. With patience, multiple sessions, and a lot of care, we achieve what the client truly wanted. — Our house specialty"
Color corrections
5 stars on Google Reviews - The reviews don't lie.
Professional brands we work with
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Professional products
The same premium products we use in our salon. Delivery B./3 in Panama City. Gift cards available: $25, $50, and $100.
Book your visit
We're waiting for you
Message us on WhatsApp or call to schedule. Consultation and hair evaluation are always free of charge.
Hours
Monday to Friday: 9:00 AM - 7:00 PM
Saturday: 9:00 AM - 6:00 PM
Sunday: Closed
Location
Panamá
Centro Comercial Balboa Boutiques. Planta Baja. Sobre Avenida Balboa, Pasando Multicentro.
🅿️ Free parking
Contact
WhatsApp: +50765594718
📸 @BeautyClubByEduardo
Consultation & hair evaluation always FREE · Pet-friendly · Hablamos Español
Online booking
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